• St.Helens R.F.C. and BrewDog announce major ten-year partnership, including stadium naming rights – officially making the home of the Saints – The BrewDog Stadium.
• BrewDog join as exclusive beer partner, featuring Lost Lager, Cold Beer, Wingman and Black Heart on tap, plus Punk IPA, Hazy Jane and alcohol-free beers.
• Partnership also includes North Stand naming rights, back-of-shirt sponsorship, and a new activation bar launching January 2026, alongside joint community initiatives.
St.Helens R.F.C. is proud to announce a bold new era for the Club, teaming up with global brand BrewDog as a Principal Club Partner in a major ten-year agreement, which includes Stadium Naming Rights, officially making the home of the Saints — The BrewDog Stadium.
The partnership marks one of the biggest commercial deals in the Club’s history and will also see BrewDog become the Saints’ new Pouring Rights Partner, meaning supporters can look forward to enjoying BrewDog’s unique range of beers on matchdays from the 2026 season onwards.
As part of the partnership, The BrewDog Stadium will feature an exciting new bar, created through a full refurbishment of the current RedV Bar which is located in the South Stand. This will bring fans a refreshed and vibrant matchday experience at St.Helens.
Supporters will also see the iconic BrewDog logo proudly displayed on the neck of the Saints’ First Team and replica shirts, showcasing the partnership both on and off the field.
Beyond the pitch, BrewDog and Saints will collaborate on a number of fan and community-focused initiatives, including projects delivered through the Saints Community Development Foundation, supporting vital local work across St Helens.
The partnership will also present fans with benefits related to BrewDog’s bars and hotels estate both locally and nationally.
Founded in 2007, BrewDog began as an independent Scottish brewery with a rebellious spirit, driven by quality and creativity. Today, it has grown into a world-leading brand with a global network of bars, hotels, and loyal fans.
Stuart Harrison, Chief Sales Officer at BrewDog, said: “We’re beyond excited to be joining forces with St.Helens – one of the most iconic and successful rugby league clubs in the world.
“The agreement builds on our recent successes across sports and entertainment, where the clubs, venues and stadia have seen record sales and customer satisfaction scores, derived from our quality beers and matchday experiences.
“The partnership with St.Helens isn’t just about getting great beer to great fans on matchday, it’s about creating brilliant experiences for fans and giving back to the St Helens community that supports the club week in, week out. Being a season ticket holder for the last 25 years myself, I am looking forward to The BrewDog Stadium opening its doors under a new name, creating a matchday experience that the fans of St.Helens, want, expect and deserve.”
Dave Hutchinson, General Manager at St.Helens R.F.C., commented: “This partnership isn’t just about a name — it’s about shared ambition, quality, and community spirit. We can’t wait for Saints fans to experience what’s coming next.”
Eamonn McManus, Chairman of St.Helens R.F.C., added: “On behalf of everyone at Saints, we are absolutely delighted to welcome global brand BrewDog as a new commercial partner of the Club, and to see our home ground named The BrewDog Stadium.
“This partnership is an exciting one from the outset — not only will fans be able to enjoy BrewDog’s top-quality products on matchdays, but the company has also shown a desire to work closely with the Club on a range of initiatives and programmes.
“Having an international brand and business like BrewDog join Saints on a long-term agreement highlights the Club’s continued commercial growth, and we are thrilled to have them on board.”
Together, BrewDog and St Helens share a bold vision for the next decade – blending world-class sport with world-class beer, delivering great taste and great times for fans, players and the wider community.
About BrewDog plc
BrewDog is an international, independent brewer and hospitality business, founded in Aberdeenshire, Scotland in 2007 by James Watt and Martin Dickie, with a simple mission; “To make people as passionate about great beer as we are”.
Headquartered in Ellon, Scotland, BrewDog employs over 2,700 people, operates 100 bars, hotels and venues worldwide – including flagship locations in London Waterloo and Las Vegas – and has breweries in Ellon Scotland, Columbus Ohio, Berlin Germany, and Brisbane Australia.
BrewDog brews hundreds of different beers – led by the “Headliner series”, which includes the flagship Punk IPA, as well as Lost Lager, Wingman and Hazy Jane. The brewer exports its beer to over 60 countries globally.
Visit their website here.