Bier & Brats 2026

Oktoberfest at the BrewDog Stadium

Get ready to raise a stein as our annual ‘Bier & Brats’ party sees the return of Oktoberfest at the BrewDog Stadium on Saturday, 10 October 2026!

From 2pm until 9pm, we’re bringing a proper slice of Bavarian fun to St.Helens, with great beer, brilliant food, and live music so you can enjoy a seven-hour Oktoberfest-inspired knees-up without having to hop on a plane.

Speaking of planes, you might be needing your passport soon though, as our partners at Liverpool John Lennon Airport have a special surprise in store for one ‘glücklich’ competition winner.

Whether you’re coming with your mates, rounding up the family, or simply fancy an excuse to spend an afternoon with a two-pint stein in hand, this is one stadium Saturday you won’t want to miss this autumn.

What’s planned for Oktoberfest at the BrewDog Stadium 2026?

For just £20 per ticket, you’ll enjoy seven hours of Oktoberfest atmosphere, including German themed food stalls and live entertainment, as well as a refreshing welcome gift…

Sponsored by LWC Drinks, every attendee will receive two free pints on arrival, served in your very own traditional two-pint stein. Plus, you can it take home afterwards as a special keepsake of the event. Choose from German favourites Brinkhoff and Dortmunder Vier.  

Find yourself a bench with your mates and soak up the buzz (and the beer), with our tempting selection of German-inspired favourites for you to buy throughout the day, including sizzling bratwurst, currywurst, loaded fries, and plenty of other tasty treats.

Live music & entertainment

And we wouldn’t be throwing a Bier & Brats party without some ‘wunderbar’ entertainment too, giving you the chance to take part in challenges and games for laughs and prizes!

We’ll be announcing our full live music line-up very soon (give us a follow on Instagram and Facebook @brewdogstadium for our act announcements), but you can expect a lively mix of rock, folk, and singalong pop to keep the party going from start to finish, as well as a range of games and challenges to bring the laughs.

Fancy a Euro-trip?

Thanks to our partners Liverpool John Lennon Airport, you’ll also have the chance to win flights for two to one of your favourite European destinations* during the event.

So, as well as having a great time, you could even walk away with a getaway to look forward to. Not bad hey?

Dress for the occasion

Bier & Brats is all about embracing Oktoberfest at the BrewDog Stadium, so why not get involved?

Dig out your finest Lederhosen or Dirndl, pop on your best alpine hat and come ready to celebrate.

Whether you go full Bavarian or simply add a few Oktober fest touches to your outfit. Dressing up isn’t just encouraged, it’s all part of the fun.

Save the date

Bier & Brats 2026 is shaping up to be one seriously good day at the BrewDog Stadium.

📅 Saturday, 10 October 2026
⏰ 2pm–9pm
📍 BrewDog Stadium
🎟️ Tickets: £20 (Over 18s only)
🍺 Two free pints + your own 2-pint stein to take home

We’ll see you at the stadium.

* Easy Jet return flights for two people to a European destination of your choice up to the value of £500 including your luggage. 12 months expiry. Car parking also included.

Take a look at What’s On at the BrewDog Stadium here