According to the events management platform, Swoogo, a whopping 76% of event organisers reported an increasing demand for hybrid events in 2024 – and there’s no sign of this trend changing.
By blending in-person and virtual experiences, hybrid events enable companies to foster greater inclusivity, extend their reach, reduce costs, and boost audience engagement.
With its versatile and modern event spaces, state-of-the-art audio-visual facilities, and iconic atmosphere, BrewDog Stadium is an ideal venue to deliver impactful hybrid experiences.
Whether you’re planning a corporate conference near Liverpool or an exhibition close to Manchester, here’s a step-by-step guide to hosting a successful hybrid event at our location.
- Leverage the iconic status of BrewDog Stadium
All in-person event attendees will be able to soak in the energy and atmosphere of the stadium on arrival, but what about your online audience?
To keep them equally engaged, it’s important to give them a front-row seat to the action.
This could be in the form of:
- Exclusive behind-the-scenes access
- A virtual tour of the stadium
- Custom virtual lobbies that recreate the stadium experience
| At BrewDog Stadium, we can create tailored packages that meet your exacting event needs – made possible by our versatile range of spaces and our close collaboration with St Helens R.F.C. and the Saints Community Development Foundation.
Speak to our team today to find out how we can help! |
By creating a memorable digital experience, you ensure your remote attendees feel just as connected, valued, and immersed as those on the ground.
- Outline the ideal hybrid experience
Every successful hybrid event begins with a well-defined strategy. Start by asking key questions about what the audience experience, both online and in-person, will look like.
Will virtual attendees watch a live broadcast of the event, or will they actively participate through interactive elements like live polls, Q&A sessions, and chat features?
Once you’ve mapped out how different audience types will engage with your event for maximum impact, you can then select the right venue space and technical facilities to bring that vision to life.
- Select the most suitable space
At BrewDog Stadium, you’ll find a wide range of modern and flexible spaces suited for hybrid events.
| Planning a large conference? Consider our 1873 Lounge. A spacious and versatile space, it accommodates up to 400 in-person attendees, with limitless potential when you include your virtual audience.
Want a closer look? Explore the space through our virtual tour. |
From intimate meeting rooms and lounges to spacious suites and boardrooms with complimentary parking, reliable Wi-Fi, and stunning pitch-side views, the venue offers many options depending on your audience size and technical needs.
- Create an effective tech setup
Whether you have a group of five or 500 attendees, all the spaces at BrewDog Stadium benefit from high-speed Wi-Fi and can be equipped with modern, in-house audio-visual infrastructure for the utmost impact – both in-person and online.
This includes:
- Screens
- LCD/data projectors
- Remote clickers
- PA systems
- Microphones
For the perfect setup, you can choose to collaborate with our expert in-house tech team or bring in your own trusted AV vendor.
Either way, we’ll work closely with you to deliver a seamless, high-impact experience – whether you’re presenting on stage, live streaming to remote attendees, hosting video conferences, or facilitating real-time audience interaction.
- Carry out comprehensive rehearsals
While hybrid events are ideal for extending your reach, they also add another layer of complexity to proceedings. Common challenges include:
- Technical difficulties: such as unstable Wi-Fi, AV synchronisation issues, and platform glitches
- Lack of interactive content for virtual audiences: which can result in lower online engagement
- Time zone conflicts and scheduling difficulties: Falling behind schedule can have a disproportionate impact on online audiences in different time zones
- Confusion around access procedures: Unclear login or joining instructions can prevent attendees from participating
Running through how the event will work both in-person and online can help to identify and resolve any issues before the big day, making it a critical step in your event planning process.
Host your next hybrid event at BrewDog Stadium
Have an upcoming product launch, exhibition, or conference that’s being attended both in-person and virtually? Allow our helpful team to take the reins.
Offering a blend of modern facilities, iconic ambiance, and digital capability, hosting hybrid events at BrewDog Stadium ensures a smooth and unforgettable experience for onsite and online audiences alike.
Depending on your technical requirements and the number of attendees, we can suggest the most suitable spaces in our venue, ensuring your event goes off without a hitch.
To arrange a tour of our venue in time for your next conference near Manchester or exhibition on the outskirts of Liverpool, please don’t hesitate to give us a call on 01744 455 086 or fill in our online enquiry form.